Cloudvue: A Unique Opportunity

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EastHUB’s first major cultural space development project is a 1000-capacity flexible-use Playhouse/Music Hall in the heart of downtown Bellevue. After extensive community input, the new facility will be constructed with ultimate flexibility in mind, and the capacity to quickly change configuration to accommodate a wide variety of performance and seating layouts. 

EastHUB has been chosen by Lawrence Lui, the developer/owner of CLOUDVUE to design, build, and operate a major new cultural facility in downtown Bellevue, WA. The value of this gift to the citizens of the Eastside is currently estimated to be $44 million , representing the combined total value of the land, parking garages, subterranean structural support, site clearing, excavation, and associated expenses.  

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“The CLOUDVUE team, led by its president Lawrence Lui, understands the direct beneficial connection between strong arts and culture infrastructure, and vibrant and activated communities. The CLOUDVUE mixed-use project, combining office, residential, hotel and retail, gives us the opportunity to prominently showcase this commitment, and we are delighted to partner with EastHUB to further this long-term community vision by constructing a free-standing performance venue. EastHUB, led by CEO Ray Cullom, brings an incredible amount of top professional experience in the development of innovative new cultural spaces, and with its deep roots in the area has already led to a groundswell of support in the Bellevue community.“

-Cloudvue Statement

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Renderings & Maps

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Flexible Usage

Although the ultimate design and prioritization of the functions and configuration of the Playhouse will eventually integrate extensive input from potential community users, the interior, and the design and execution of the facility The Playhouse will have the ability to accommodate the following types of events:

  • Live Music
  • Comedy/Spoken Word
  • Dance
  • Theater
  • Immersive Experiences
  • Exhibits/Installations
  • Public Events/Galas
  • Corporate Events (i.e., seminars, product launches)

Configurations

The Playhouse will have the ability to quickly and efficiently change configuration to each of the following performance modes within an eight-hour period with a minimum of technical crew support:

  • Proscenium Stage (for traditional theater, some dance, comedy, spoken word)
  • End Stage/Open Floor (for music events that require an open space for dancing)
  • Mix of Seated and Standing (for hybrid events)
  • Flat Floor Throughout (for exhibitions, galas, meetings, events)
  • Multiple Stage Locations (theater in the round, immersive shows, live music)
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Design Process

Since the first, back-of-the-napkin concept sketch (above), CLOUDVUE Playhouse has been a true collaboration between Theater Architect (LMN) and EastHUB. The driving goal has been to design and build the most technically advanced, and most flexible-use performance space that has ever existed! Really! In collaboration with the Eastside’s celebrated tech community, we aim to create a truly pioneering activated, multi-use performance space that integrates exceptional performance and theater-design practices with newly emerging immersive technologies.

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